In this masterclass, I break down part two of our three-part series on how Donald Trump grabs attention. I talk about why he always controls the frame, never answers a question straight, and flips the conversation to what he wants to say. I also get into how he uses shock as a real strategy and why other politicians can’t match it. Then I explain how his repetition and branding burn certain phrases into your mind and why that gives him power.

Show Notes

[01:02 ]#4 Donald Trump is always in control of the frame. 

[10:18 ]#5 Shock as a strategy.

[17:16 ]#6 Repetition and branding.

[21:56 ] Recap


Episodes Mentioned:

2400: Framing In Conversations: The Tools [1/2]

2401: Framing In Conversations: The Tools [2/2]


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